AN INVITATION TO DREAM

PLACE OF LB | SPRING SUMMER 2024

Sydney, NSW – Thursday, 4th July 2024 –

Today, the minds behind the premiere Australian bespoke events and wedding production agency Place of LB launch “An Invitation to Dream”, an omnichannel campaign offering audiences a glimpse into its vision for Spring/Summer 2024 and beyond, starring some of the country’s most industry-defining creative talents.

Helmed by Founders and Directors (husband and wife duo) Laice and Doug Bollen, and shot on location at Sydney’s iconic Elizabeth Bay House, the campaign depicts a ‘last supper’-style series of five distinctive vignettes, captured by photographers Dexter Kim and Daniel Nadel, and videographer Sophie Brennan. A vibrant evocation of a typical LB production, the campaign revels in the agency’s brand of high-octane energy and creative chaos; each collaborator was encouraged to harness the full spectrum of their talents and push the boundaries of a traditional editorial concept.

Conjured in Place of LB’s inimitable style, the “An Invitation to Dream” looks towards Place of LB’s Spring/Summer 24 season, and features tastemakers and long-time collaborators including Icebergs Dining Room and Bar’s Alex Prichard and Matty Opai, designers Lillian Khallouf and Belance Tailors, actors Harrison Keefe and Nepia Vaeau Takuira-Mita.

In “An Invitation to Dream”, Elizabeth Bay House’s unique historical aesthetic is brought to life through meticulous contemporary styling and emotive details that draw upon the realms of fashion and culinary arts. It is a multifaceted approach synonymous with all Place of LB events; the communion of varied creative crafts imbues each event with a sense of individuality and dynamism, allowing clients and guests to cultivate enduring memories. 

“Place of LB has grown so much since its inception in 2020,” says Laice Bollen. “Not only are we blown away by the calibre of talent we have the privilege of working alongside and the one-of-a-kind weddings and private events we have executed, but we have also never been more excited to share what lies ahead.

“’An Invitation to Dream’ was conceived to be a glimpse inside our minds. Our approach to events has always been one of intimacy, storytelling and escapism – this campaign typifies everything we strive to create for our incredible and trusting community of clients and vendors. We’re especially proud of the relationships we have forged over the years, many of which have joined us for this shoot. Everyone on and off camera has played a large role in our journey as friends, family or vendors.